Welcome to Honos Beauty, where novelty and innovation meets inclusivity in the world of beauty and wellness. Our story begins with our visionary founder, a dynamic Brazilian entrepreneur based in New York. With a rich background in fashion and marketing, she has always had a passion for creating new and exciting ventures. Our founder first made waves with the creation of Hygia’s Blue, a clean beauty and wellness brand that emphasizes safety and sustainability. Her journey did not stop there. Driven by her interest in the diverse spectrum of beauty and wellness, she envisioned a new concept: Honos Beauty, an online hub designed to revolutionize how we explore and experience beauty and wellness. Honos Beauty embodies her commitment to inclusivity beyond mere diversity. It's about making beauty accessible and exciting for everyone, offering an incredible range of products and prices in one convenient online space. Whether you're seeking luxury
indulgences or everyday essentials, Honos Beauty is your destination. Rooted in the vibrant culture of Brazil and the cutting-edge energy of New York, our founder continues to push boundaries and inspire change. At Honos Beauty, we are proud to lead a movement where everyone can celebrate their unique beauty.Join us on this journey, and discover how Honos Beauty can become a part of your story.
Alexsandra Boeira
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New York City
Our Purpose
At Honos Beauty, our purpose is to create an inclusive and transformative beauty and wellness experience that empowers everyone to celebrate their unique beauty. We believe that beauty should be accessible to all, which is why we offer an extensive array of products at a variety of price points. Our online platform is designed to be a welcoming hub where diversity is celebrated and exploration is encouraged. Guided by the entrepreneurial spirit of our founder, who is inspired by the electric mix of cultures, experiences and innovative energy of New York, we strive to break boundaries and redefine what it means to be beautiful.
Our Vision
Our vision is to lead a global movement where beauty and wellness transcend traditional boundaries, fostering a community built on inclusivity, diversity, and self-expression. We aim to be the go-to destination for individuals seeking products that resonate with their personal journey. As we expand our platform, we are committed to featuring a wide array of products that cater to all gender, skin types, preferences, and lifestyles. By championing inclusivity and innovation, Honos Beauty aspires to inspire confidence and empower every individual to embrace and express their authentic selves. Together, let's build a world where beautyand wellness knows no limits and everyone is free to explore and express their unique beauty.